Maximising Your Provider Profile to Attract More Participants

Aug 29, 2025

How to Optimise Your Provider Profile

Whether you’re an NDIS-registered provider or an unregistered but trusted service, having a strong directory profile helps participants and families find you. Simply being listed isn’t enough to generate enquiries and build trust, you need to optimise your profile.

👉 Important: If you are an NDIS-registered provider, make sure your marketing and service descriptions comply with official NDIS rules. For the latest guidance, always refer to the NDIS Provider Resources

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A complete profile builds trust and increases your chances of being discovered:

Include your full business name, logo, and a professional cover image
Clearly list all services you provide (therapy, support, accommodation, plan management)
Add office locations and regions you serve
Display your NDIS registration number (if applicable)

Tip: Profiles with full details are more likely to appear higher in search results on our portal.

2. Showcase Your Expertise

Participants want providers they can trust and relate to:

Highlight your team’s experience and special skills
Add staff photos and bios to build connection
Share your areas of specialisation, such as early childhood, mental health, or specific disabilities

Tip: A transparent, people-focused profile makes you stand out and reassures participants.

3. Use Engaging Media and Social Links

Visual content and social proof make your listing more engaging:

Upload quality photos of your facilities, services, or team
Add short introductory videos explaining what you do and how you support participants
Include links to your active social media pages (Facebook, Instagram, LinkedIn)

Tip: Visuals and social links help participants connect with your brand and see how you engage with the community.

4. Respond Promptly to Enquiries

Participants often reach out when they urgently need support:

Check and reply to messages regularly
Provide clear, friendly, and informative responses
Use automated replies for initial contact if enquiry volumes are high

Tip: Quick, thoughtful replies show reliability and can secure new participants faster.

5. Feature Your Profile for Maximum Visibility

Boost your profile’s reach by appearing where participants are most active:

Feature your profile on the homepage and in search results
Highlight your services in Facebook and Instagram posts
Gain extra exposure through targeted placements on our portal

Tip: Featured placements ensure your services are front and centre when participants are looking for support.

Official NDIS Reminder

Always ensure your marketing and service descriptions comply with NDIS rules and guidelines. For official information, visit NDIS Provider Resources.

Notes about our portal: We currently pull Google ratings and link Google Business Profiles (we don't host direct testimonials). We also offer options to list staff with photos and contact details to increase transparency.

Optimise your profile today to attract more participants and make your services easy to find.

Kate Hamilton